It has been a while for CEO’s and marketing managers to get the grips with online marketing. There is no doubt about it marketing online more than pays for itself when done right. In a short period of time, SEO and paid traffic have become a critical formula for generating customer awareness and sales, making good ROI returns.

Risk = Reward

Clued up companies know the risk is small, but the rewards can be great with a well structured plan. Leading experts agree, that online search has become the number one source for information. During the decision making process the customer will turn to their favorite search engine to make a buying decision, most will anyway.

There has never been a better time than the present to take advantage of online marketing. This is the way business is done today, and looks like staying for the long run. The great thing about this buying process, is companies have a better opportunity to reach a wider audience on a daily base.

Online Marketing Will Pay For Itself

Switch on companies know they need to invest before they see good returns. Advertising and marketing go hand in hand. Paid ads and search engine optimization has great returns, and they are both a magnificent marketing vehicle.

marketing quote

They say online marketing is low risk because of paid ads you only pay when a potential customer clicks on your ad. SEO, they say, is free, but this is not the case. You will need to hire an SEO firm to do this for you. But again the cost of online marketing out ways the cost of normal marketing advertising.

The great thing about online marketing is small businesses can get in on the act as well, and grab a slice of the action as well. I cannot say this enough, the rewards for online marketing are tremendous. At the end of the day a customer who compares products or services online, are much more likely to buy. The job of selling is done before they reach your website.

At the end of the day the customer is already searching for your product they want to do business. So there is no reason what so either why it should not business with you. So don’t get left behind, and get started today!

Marketing Buyer Behavior

When people search online to buy they are 60% on their way through the buying process. So what is the process the buyer goes on before they purchase something? Well, they start off clam, but once this is lost they will go to a search engine to get help with a problem they need solved.

At this stage they do not want to buy anything they are searching for help. After surfing around for a while they come to the destination page of the problem and they believe they have found the solution. If you need help with your online presence contact Freelance SEO Belfast Consultants they are the best in the business!

They are still not ready to buy, but they want to see some expert reviews on the matter. As they are scared of making the wrong purchase. Once they have whittled it down to a few sale providers, they are nearly ready to part with their cash. This is where your website comes into play. Your content on your site has to attract them based on their symptoms they typed into the search bar.

It’s all about moving them away from being calm. This is where sales triggers come into play. Early engagement is the key, you need to be the expert, that supplies them with the reasons/benefits they need your product or service.